Australian Advertising Photographer of the Year 2014!

Earlier this year I entered four photographs into the the Canon AIPP Australian Professional Photography Awards.
Professional photographers from Australia and all over the world compete in a number of categories, and for the coveted title of “Professional Photographer of the Year”. This year’s overall competition judged over 2,800 photos were submitted by more than 750 professional photographers.

My main goal of entering was to see where my work sat in relation to the many other talented artists in the field. The standard of entries into the the APPA’s is always quite high, and I knew that some of the people I’d be competing with were people who inspire me and that I hold in high regard.

I submitted the following four photographs for judging.

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I wasn’t completely sure how they judged the images so I selected each of these images to highlight different aspects of my work.
The 34 Coupe to show I can think outside of the box and present high impact images. (Scored 88, Silver Distinction.)
The Toyota 86 rolling show to my technical abilities. (Scored 83, Silver.)
The Green Fing, to demonstrate I my ability to add a narrative to a set of images. (78 points.)
The Ferrari shot shows a combination of extreme natural light with subtle artifical lighting. (78 points.)

Judging took place at Sydney’s Luna Park, along with a photography trade show and a whole bunch of other photographic related events. I visited in the afternoon to watch some judging, look at the amazing prints on display and have a look at some of the vendor stands.

The Award ceremony was held at La Montage, a fantastic venue. I decided to take advantage of having so many of Australia’s best photographers in one room and attend the Award Ceremony. I was so unprepared when they announced me as the winner!

The most valuable prize was an additional bonus to the recognition and awesome prizes (Trophy, a framed certificate and $1000) . The best thing I have taken away from the experience is the confidence in my work to continue to develop my own style.



Up until this point, apart from some minimal contact with a handful of photographers I’ve existed in my own little bubble. That bubble has been broken now and this award has given me the drive and motivation to push harder and go further. It’s time to level up!

The spoils of war.


I’d like to take this opportunity to give thanks to my family and friends who have supported me, to the all the talented photographers whose work constantly inspires me and to Canon and the AIPP for their role in organising the Australian Professional Photography Awards. The awards are an excellent forum for photographers from across the globe to challenge themselves, gauge their level of work and as I found out on Monday night, an awesome excuse to bring the countries best photographers together to party! 🙂


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