New Work: ATOM x Fresh Cut Media

A few days back I teamed up with Fresh Cut Media to create a fresh batch of photo assets for ATOM — a brand that builds the kind of landscaping gear that actually makes you want to mow the lawn.

The brief was simple: capture these machines doing what they do best. We spent the day in the dirt, chasing blades of grass, chips of wood, and clouds of dust as ATOM’s latest lineup tore through the workday. I wanted to show their tools not just as products, but as characters — each with its own role in keeping things neat, powerful, and efficient.

Between the action shots, we knocked out a clean set of “stock” images for each tool. Think of them as the studio portraits that’ll headline ATOM’s new marketing push and upcoming website refresh. These are the frames that’ll live online, in brochures, and across their social feeds — visuals that give their brand the sharp, professional edge it deserves.

While I wasn’t part of the web build, it’s satisfying knowing the visuals will form the backbone of ATOM’s next digital chapter. Fresh Cut’s team nailed the direction — natural, functional, and honest imagery with a polished finish.

It’s always good fun stepping outside the usual car scene and flexing a different creative muscle. Dust, noise, power — just with fewer turbochargers this time.